In fact, even though it was years ago, I still remember the moment I discovered the horrifying world of industrial feedlots. RebelBio took Mufti into the program because we were aware of major problems in the dairy industry. But Mufti’s vegan entrepreneurs Ryan Pandya, Perumal Gandhi, and their capable team had a potent vision for a future where milk proteins could be made using cellular agriculture rather than industrial feedlots. The idea that you might use brewers yeast to make milk proteins instead of alcohol was largely theoretical. Back then, the cellular agriculture industry was wholly focused on making things like beer, tofu and insulin. So in 2014 we invited Mufti (today known as Perfect Day), which was very early in the protein manufacturing space, to join a program we started called RebelBio. But until we actually tried it, no one knew if a biotechnology company could benefit from the lean startup approach we were applying at HAX.
After all, SOSV’s HAX program was, and still is, churning out success stories. Ryan and Perumal enjoying their Brave Robot ice creamīack in 2014, SOSV engaged in an experiment to see if synthetic biology startups could benefit from the same type of programs that hardware and software companies were enjoying.
0 kommentar(er)
